EXECUTIVE DIRECTOR OF BRAND STRATEGY | CREATIVE DIRECTOR | PRODUCER | STORYTELLER & VISIONARY
Caffeinated Squirrel Creative - Services Offered
Branding Strategy & Development:
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Brand and marketing strategy and consulting
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Contract and project-based consulting
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Omni-channel brand marketing strategy development
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Digital transformation, website development
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Customer journey mapping, UX, and UE
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Design thinking, data-driven approach
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Leadership strategy sessions, team building, and education
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Brand development and revitalization plans
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Establishing brand identity, including tone of voice
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Development of brand logos/colors/tag-lines
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Brand story development
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Brand audits and evaluation
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Brand and creative concept development
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Brand copywriting for print, retail, web, e-commerce, and social media
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Storytelling and scriptwriting
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Brand and marketing campaign development (digital, social, and traditional media)
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Relationship and partnership building (co-branding, sponsorships, PR opportunities)
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Small and large brand event planning
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Photo & video production services
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Art buying or commissioning services
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Branding of physical spaces - interior and visual brand design (work directly with architects, designers, and contractors)
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Budget development and management
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Brand launch planning and scheduling
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Brand pitches and presentations
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Brand, rebrand, and sub-brand architecture development
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Trademark searches (work directly with legal teams, including copy/logos/video/imagery/contracts)
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Collaboration with and oversight of internal and external marketing and creative teams and agencies
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Evaluation, selection, and oversight of external freelance or agency partners
Photo & Video Shoot Production:
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Turn-key creative content development from concept through final delivery
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Creative vision and strategy development
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Original, creative concept presentations and pitch decks
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Brand story development
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Copywriting & scriptwriting
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Look-book/mood board creation
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On-set creative direction
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Set/wardrobe and product styling
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Collaboration with internal and external creative and production, establishing well-functioning teams and crews
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Managing creative and production budgets, including billing and contractor payments
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Scheduling of pre-production meetings, location, tech scouts, wardrobe fittings, and post-production wrap
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Castings and talent booking, selection, and negotiation
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Production and shoot schedules
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Permitting and insurance certificates
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Wardrobe sourcing, purchasing, fittings, selections, and returns
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Final image selections
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On-site video editing direction
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Identifying and booking the best creative and production talent for the job (i.e., photographers, videographers, cinematographers, editors, wardrobe stylists, hair and make-up and other necessary crew)