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CJ CARTER

EXECUTIVE DIRECTOR OF BRAND STRATEGY | CREATIVE DIRECTOR | PRODUCER | STORYTELLER & VISIONARY

Brand Work

For over 25 years, I've been helping different brands from various industries create genuine emotional connections and memorable brand experiences with their desired audiences. I guess one could say I was 'a brand geek' to the core! Whether small businesses or global organizations, B2B, B2C, B2B2C, or X, Y, and Z – I was 'branding' before 'brand' became cool.
Here are a few of the brand projects that I have been privileged to work on:

Style Encore - New Brand Launch

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Play It Again Sports - Brand Revive & Relaunch

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Sempris Rebrand

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Big Bridge Holdings
Brand Architecture, Positioning, Identity, Story & Corporate Office

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Wilsons Leather Rebrand
Rebrand, In-store Marketing, Imagery & Specialty Product Packaging

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Stratasys Global Rebrand
Brand Positioning, Tagline, Imagery, Website, Digital Ads, Story & Video

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